Online
marketing is hard. How do you increase your traffic? With so many things out
there from paid advertising, to SEO, to social media marketing, to content
marketing,
there's so many things that you can do, how do you know what ones to leverage first
to help you grow your traffic?
Today I'm going
to share with you five tools that can help you increase your traffic. So, no
matter what you want to go after, whether it's social media marketing, content
marketing, paid advertising, et cetera, I'm going to give you five tools that
you should be using to grow your traffic .
Tools to Increase Your Search Traffic
1- Ahrefs
Ahrefs is a tool that you can use. You put in a competitor URL
and it'll show you where they get their search traffic from. So one of my
competitors is searchenginewatch.com. I put it in there, I go into the sidebar,
I click on their organic traffic, and it will show me all the pages that
they're getting traffic from, and the keywords that are driving them. What are
their most popular pages is on SEO Basics.
So I take this page, I go to their website, I now can create similar content for my
website. And I know that this page is getting a ton of Google traffic and, if I
write a better post than theirs and then I email out all the people that are
linking to them because Ahrefs also shows you all the back links that webpage
has and who's linking to them, it will get you more links and increase your
rankings. So that's the first tool that you can use to draw your traffic.
2- Buzzsumo
The
second tool is Buzzsumo. Ahrefs is great to increase your Google traffic. Buzzsumo,
on the other hand, is great to increase your social traffic. Let's say you type
in online marketing.
It'll
show you all the popular posts based on social shares to get traffic from
Facebook, Twitter, Pinterest, et cetera. Now, you can take these articles and
write better ones. So there's a tech cruncher article that talks about how
Google Analytics ruined online marketing.
Well,
you can talk about how Google Analytics saved online marketing, and you can
break down in more detail on how Google Analytics has made marketer's lives
easier and how it does wonderful stuff for marketers, saves companies money,
and it's an amazing tool.
Once you
do that, you go to buzzsumo.com, you click on view shares, it shows you all the
people that share that article on Twitter .
3- Google Search Console
The
third tool is Google Search Console. Once you add your site to Google Search
Console, it'll show you all the errors your site has, from 404 errors, to pages
not working right, to Ahrefs link issues. Whatever it may be, Google will show
you those issues and errors through Google Search Console. Fix them. It'll take
a long time. Go through them one by one. Fix them. You'll get more traffic.
4- SEMrush
The next
tool I have for you is SEMrush. The cool part about SEMrush is, it shows you
all the keywords that your competition is paying for. So, if you put in a
competitor URL, such as amazon.com, it'll show you all the paid keywords that
Amazon is bidding for. If they're your competition, you know that if they're
continually paying money for these keywords, they drive traffic.
So you
should go after these keywords as well. You can go after them from a paid
perspective or an organic perspective. Either way, you know they're high
converting keywords. Cause no one continually pays for keywords that they're
losing money on .
5- Ubersuggest
The fifth tool that you should start leveraging is called
Ubersuggest. So if you go to ubersuggest.io and you type in any phrase or
keyword, it'll give you a longer list of other relevant keywords that people
are searching for. It's taking the data from Google Suggest.
What
Google Suggest is, is when you type in a word or phrase within the Google
search box, have you ever noticed that they give you other suggestions?
Those
are suggestions based on from popularity. Ubersuggest breaks you down a whole
list of them so you know to integrate those keywords within your content. So,
if you use those five tools, you'll start generating more traffic today .
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