There is top three ways to get more traffic to a website starting today if
you want to get more traffic to a website The First problem you face is that
there is so much conflicting advice out there on the best way to do it you've
probably heard about pay-per-click advertising Google Ads , YouTube , Facebook , Twitter article writing blogging what of all the opportunities out there and
the things that you should be focusing on to get more traffic to your website
and the trouble is if you're like most small business owners there just aren't
enough hours in the day to sift through all the different options and figure
out which are going to be the best methods for you it can feel like a full-time
job just to generate more traffic to your website so let's keep this simple at
the end of the day there are only three ways to get more traffic to your
website .
You can either buy the traffic you can borrow the traffic or you can
create the traffic I'm going to take you through each of these in turn in
reverse order so you can figure out which is the best one for you to focus on
so first of all let's talk about creating traffic this is normally the best
thing to start out doing if you're new to your website if you're really
figuring out what you're selling and you need to test your price points in your
conversion and when you are creating traffic what this means is you're probably
going to have to put in more in terms of time and energy and creativity but
you're not going to be risking any hard-earned money to get more people to your
website so when it comes to creating traffic what you're really doing is
finding out where your target audience is already hanging out and then putting
in play interesting little bits of baits and tidbits to encourage them back to
your site ,, So for example you could find an organization or community where your
target audiences hang out online and go and post a blog or a guest blog on thaton
that place and then have an invitation for people to come back to your site or
it could be that you do this offline so maybe you'll go and give a free talk
somewhere and then invite people to sign up for your tips and advice on your
website so when you are creating traffic you definitely have to put more effort
into getting the traffic to you .
The Second Type of traffic is very targeted as
long as you've really narrowed down who it is you're targeting and where
they're hanging out and the good news about this is it is going to take time
and energy but it's not going to cost you any money now once you've started to
do that you can also then go on to continually drive traffic back to your
website which is what I did for the first five years and it helped me generate
a million dollar Plus business doing this so after I'd created the traffic
initially I used email marketing to get people back to my site over and over
and over and over so it's not just creating a one-time visitor it's about
creating return visitors as well .
The Final way that you can create traffic is you can borrow traffic and what this
means is you go and find people who have already developed a relationship with
the people that you want to target and you ask them to send them your way this
is also known as joint venture and affiliate marketing now when you start out a lot of people have questions about
how this works and you might be thinking well how on earth could I persuade
someone who has a list to send those people over to my website well it can be
done but you need to approach people in the right way so first of all this is
the absolute no no never ever just approach someone with a list and say hey I'm
launching this new product will you promote it to your list that's absolutely
the worst way to approach a potential list owner you want to approach them
focusing on this what's in it for them and what your list owner is going to be
looking for is either that your product is complementary and one that they
would really be happy to endorse because it benefits their customers and/or
that there's some type of financial payoff for them recommending it .
Most people know about Google AdWords the generating paid traffic pay-per-click advertising these days I get most of my paid traffic through Facebook that's where I do my pay-per-click advertising and the reason Facebook works better for me with my audience is I can target right down to demographics so Facebook enables me to target women versus men or a certain age group or people with certain preferences you can't do that with Google because with Google you can target people who already looking for something so the ad pops up after they've typed something into the search engine now either one may be best depending on the process that your client goes through as they are working through the process of thinking of becoming a client .
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