Today I'll talking about website traffic and in particular the age-old formula of traffic plus conversions equals sales now I want to start off by actually dissecting what I mean by traffic plus conversions equals sales now by traffic I simply mean the amount of visitors that you're currently getting to your website or one particular webpage now if you don't know how many website visits you're currently getting to your site or to individual pages on your website then you're going to want to install Google Analytics on your website it will tell you exactly how many people have visited your website and where exactly those visitors have come from .
How to install Google Analytics or you have any issues trying to install it on your site
So let's talk briefly about conversions conversions are
essentially the amount of people who come to your site but not only come to
your site but also take action on your site now an action could be something as
small as signing up to your email newsletter or as big as making a purchase
from your website nonetheless your conversions are the bread and butter of your
online business and without conversions you're gonna get absolutely no sales
but also if your website is getting no traffic you're also unlikely to get any
sales so in order for you to increase your online sales you need to do at least
one of two of these things which is to either increase the amount of traffic to
your website or to increase how well your website converts now I want to start
off by talking about traffic there are two main types of traffic the first
being high quality traffic and the second being low quality traffic now as you
can probably tell by the name of these high-quality traffic is traffic that you
get from reliable sources .
How to get high quality traffic to your site ?
There is an example of high quality traffic is traffic
that comes through major search engines like yahoo and google if you're ranking
on google for a keyword that is related to your website then you're likely to
get a lot of high quality traffic to your website now whenever you're doing
paid traffic this is where quality traffic gets a little bit tricky just
because you're paying for traffic from a credible website like Google or Facebook
doesn't necessarily mean that the traffic you're going to receive will be
quality and this is because the traffic that comes to your website also has to
be targeted you have to narrow down the amount of people who actually visit
your website now this may sound counterintuitive because you may think that you
want as many people as physically possible to visit your website and hopefully
buy one of your products or pay for one of your services however you only want
to pay for the most relevant people to visit your site of wise it's going to
cost you money and your conversions are likely to be very low .
So if you do decide to pay for traffic to your website
from Google or from Facebook make sure you're really using the targeting
features well now I want to speak about traffic sources because where you get
your traffic from and also help you determine whether or not that traffic is
going to be high quality or low quality now if you're getting your website
traffic from high authority websites that are very well-known then that's
likely to be very high quality traffic however if you're paying to get traffic
from a website that no one has ever heard of before then it's very likely that
that's going to be dodgy traffic that's not gonna do any help for your business
so where you get your traffic forum is extremely important and can really
determine whether or not your traffic is high quality or low quality .
Now between high quality and low quality there is definitely
an in-between now what I mean by this is there is traffic Dasom more quality
than other traffic so for example if you're doing Google AdWords that's likely
to be high quality traffic however if you have a huge social media presence and
you use that social media presence to actually send traffic back to your website
as long as you've done your content marketing effectively the people who visit
your website from social media are likely to be fans of yours and as a result
they're a lot more likely to actually purchase your products or services
because they feel like they know your brand rather than someone who finds you
on Facebook or an ad on Google and this might be the first time they've ever
come in contact with you .
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